Increase Satisfaction and Sales in Your Salon

Tips to Increase Client Satisfaction and Sales in Your Salon Any salon owner wants their customers to enjoy coming to their salon and using their unique products. Here are some key tips to help you and your staff increase client conversion and upsell your products with class and confidence. Create a Compelling Consultation Space Clients seek out your salon because you and your staff are…

private label hair wash

3 Valuable Reasons Your Salon Should Offer Private Label Products

3 Valuable Reasons Your Salon Should Offer Private Label Products Do you want to drive more customer retention at your salon, boost income, and lower expenses? One key way to meet all of these goals is to establish a private label product line. As a small business owner, you may wonder if a private label line is worth the investment. The answer is that not…

private label hair care brand

3 Ways to Offer Your Hair Care Brand to Customers

3 Ways to Offer Your Hair Care Brand to Customers Your hair care brand is a unique extension of your business, a creative way to assert your own trademark and establish yourself among a sea of competitors. The important role that your signature hair product line plays requires maximum exposure to increase client awareness and help your salon reap a healthy return on your investment.…

Silicones In Hair Care Products?

Silicones In Hair Care Products? Silicones have been widely used in personal care products for years. Most of the silicones used in professional hair care products, specifically shampoos and conditioners, act as emulsifiers because one end of a silicone molecule is attracted to water and the other end is attracted to oil. This makes silicones the perfect ingredient to effectively disperse oils, such as Argan…

Why Are Silicones in Hair Care Products?

Why Are Silicones in Hair Care Products? Silicones have been widely used in personal care products for years. Most of the silicones used in professional hair care products, specifically shampoos and conditioners, act as emulsifiers because one end of a silicone molecule is attracted to water and the other end is attracted to oil. This makes silicones the perfect ingredient to effectively disperse oils, such…

pH Balanced Shampoos

pH Balanced Shampoos We are all aware of term “pH” and the need to have a balanced pH in order to maintain the health of our body, skin and hair. But what exactly is pH and how does it work? The abbreviation, pH (small p with a capital H) stands for potential Hydrogen. It is a well-recognized method for measuring the acidity or alkalinity of…

Tea Tree Oil Shampoo?

Tea Tree Oil Shampoo? Tea Tree Oil and its beneficial properties have been widely known for centuries. But what is it, what does it really do, and why is it suddenly such a popular ingredient in hair care products? Tea Tree Oil, or melaleuca oil, is derived from a variety of over 200 recognized species of plants, shrubs or trees that are primarily native to…

Why Use a Keratin Shampoo & Conditioner?

Why Use a Keratin Shampoo & Conditioner? Keratin is an insoluble protein that is the primary building block for our hair, skin and nails, as well as the hooves and horns of animals. It comes from the Greek word kerat, meaning horn. So why should we use a Keratin-based shampoo, conditioner or serum? Chemical straightening treatments are extremely popular and are used to straighten curly,…

Shampoos Have Sodium Chloride?

Shampoos Have Sodium Chloride? Most of us know Sodium Chloride by its common name, Salt. Salt is an essential mineral for our bodies. And since it draws moisture out, it’s used as a preservative in many foods. So, what is sodium chloride doing in our shampoo? The beauty industry uses sodium chloride primarily as a thickening agent in shampoos. If your hair or skin tend…