You are a specialist. You are a professional. You use products that are designed and intended for “Professional Use Only.” Brands such as Aveda, Bumble & Bumble and Pureology were originally created by professionals and only sold to and through professionals. Salons such as yours helped to build the name recognition that made these brands successful.
Today, due to rampant acquisition strategies by major corporations, many of these once exclusive brands are now nothing more than cogs in the wheel of mega brand portfolios. As a result, product diversion is at an all time high as these corporations look to expand distribution and drive profits. As such, today, just about every major salon brand can found online, at discount stores and even drug stores.
So why continue to support the brands that no longer support you? Maybe it’s time to create your own salon-branded hair care line and offer your customers something they can’t find anywhere else but in your salon.
Private-label hair care products are a rapidly expanding segment in our industry. There are just a handful of viable private-label companies that create pre-formulated, professional-grade hair care products for professional salons. These companies allow salons to customize their packages to varying degrees. Some only add the salon logo to their existing design, while others will fully customize the bottle for the salon. The most important thing to remember, is most have extremely limited design capabilities which will, more often than not, leave your products looking more like discount brand than a high-end salon line.
Here are a few suggestions to will help narrow your search.
Look for a company that:
• Requires low starting minimums
• Offers a wide selection of products and bottle types
• Offers more than just shampoos and conditioners
• Provides FREE samples for testing
• Provides FREE custom-branded package design
• Provides FREE marketing and training tools
• Uses silkscreen printing rather than stick-on labels
• Offers a cost-effective back bar program
• Allows you a 60% margin, rather than a standard keystone of 50%
• Provides exceptional customer service
Remember, when you stepped away from the crowd and opened your own salon, you created a new brand. You created your brand. That was your first step. Now take another step and create a product line that will allow your customers to carry your brand home with them. Stop supporting the brands that no longer support you. Eliminate your retail competition. Create your own custom-branded, private label line from DREAMLINE BEAUTY.